Found this typographical piece interesting in relation to the ideas explored within my essay, about the handmade aesthetic and craft revival, and also to my own process, in which creating work by hand firstly or using hand based techniques is what I like to do when creating a design.
The typographer Luke Lucas said about his design:
I wanted to represent the hand crafted arts of the respective institutions through a hand crafted approach. My response was to develop a simple typographic ID and then created individual executions that represented the respective institutions texturally and aesthetically. Combining modelling clay, hand stitched letter forms and a coarse halftone pattern synonymous with the printing of yesterday I created a physical layout which I photographed and retouched.
