Wednesday, 4 May 2016

'Made You Look' Documentary

As part of the research for my essay, I watched the graphic arts documentary 'Made You Look'. The director Anthony Peters describes the film as "a documentary which sets out to explore the landscape of the commercial arts in the 21st Century. It’s a film that gives an insight into how modern creative people feel about the challenges and triumphs of living in a hyper digital age."




I found the documentary to be interesting to me personally and for my essay as it offered insights in to the boom over the past 15 years within the graphic arts and illustration industry, focusing on the emergence of a DIY scene prospering alongside the new and affordable technology of today. 

The documentary is comprised of interviews with many different creatives in the industry sharing their views on the design industry today and why they think hand crafted processes are making a come back. I found it interesting to hear their views and also hear them describe their processes, with almost all saying they think that drawing is an important part of process which shouldn't be dismissed in favour of doing everything on a screen. 




It was quite inspiring to see the different analogue processes being used by the different designers/artists interviewed in the documentary, in particular the work of Hattie Stewart stood out for its originality, as well as Kate Moross' colourful typography. Also to hear the people interviewed talk about how today disciplines often overlap and how you don't just have to define yourself as one thing like a 'graphic designer' or 'illustrator' or 'typographer' you can incorporate all disciplines, was interesting and encouraging.