We looked at Johnny Hardstaff who creates experimental work and music videos, and also tv advertisements, one that we focused on was an advert for Honda called 'Cog'. It is cited as a landmark advert and a new genre of advertisement. It focused on small movements of everyday existence and a move towards a calmer, quieter form of advertising, making a change from the full on aggressive advertising and shifting towards synthetically natural to evoke a childlike sense of wonder.
We then considered 'What is Graphic Design for?' by Alice Twemlow.
- a type of language - communication.
- can be about creating nuances and also for everything graphic design is pervasive and invested n all parts of social life.
-sustainability in graphic design
- return to immediacy
- fighting against ideas of simplicity - modernist ideas
