Character Development

The focus of this process and production session was character development. The session introduced us to production techniques and workflows as they relate to character design. The character we created will be used on cereal packaging which we will also design and eventually produce prototypes for. The focus was on character design as it relates to brand & pack design.

In the first instance we created rough pencil sketches of a variety of character designs keeping in mind the dynamic qualities that make characters appealing and interesting, so considering different stances and positions/ facial expression for the characters. Here are mine: 

Once we had done this we had to pick which character design we wanted to develop on with to feature on our cereal box. I chose the owl character as I felt it looked the most interesting and dynamic which would work well on a cereal for children, and also fit with the current trend of owls and woodland creatures featuring on all sorts of products. 

we then sketched out layout ideas for the front of the cereal box which had to feature our character, a bowl of cereal and the name of the cereal. Firstly I just quickly thought of a few names for a cereal and came up with some owl- themed ones to relate to the character.

Here are my design variations:

I think the ones that work best are the ones where the bowl is coming in from the side, I tried the bowl in the centre but a risk is dead space either side of the bowl which would not make for a good packaging design aesthetically. 

Overall I am quite pleased with the designs I created and enjoyed thinking about the layout of the different elements on the packaging and am looking forward to developing my packaging further.